IFSA Catalog
Catalog cover and pages designed to reflect updated brand identity; development included the creation of recognizable icons, layouts for varied content and map illustrations.
Discoveries Magazine
Played an integral role in the development of the original and subsequent volumes of Yearbook Discoveries; planned content and pagination, solicited and managed contributing writers, lead the assigned design team, offered creative direction, helped design pages and coordinated production.
Ideas that Fly
Managed the development of this annual showcase book; selected content samples, designed and illustrated cover and interior pages, planned upgrade techniques to be sampled (embossing, custom endsheets), incorporated flip-book corner illustrations on the folio
Family Album
Designed and self-published family history album; researched and compiled data, aggregated. photos, created type specs, palette, designed and formatted cover and interior pages.
Direct Mail Postcards
Worked with team to execute variable date sales postcard pilot program. Established postcard specs based on production and mailhouse requirements. Developed messaging, imagery and design for elementary and high school series. Set up files required for mailhouse to manage variable data options.
Viewbook
Branded, spiral-bound book featuring a variety of premium papers and printing techniques to showcase potential yearbook upgrades; provided creative direction, obtained legal rights to use Mr. Pat Conroy's written work, strategized, priced and coordinated upgrade processes with production team — belly band, die cut, UV lamination, short trims, fold outs etc.)
Verb Campaign
Developed and designed multi-channel drip campaign designed to nurture customers and top prospects by connecting with the emotional aspect of the stages in yearbook creation. Mediums include; oversized postcards, electronic sales-support newsletter and email templates, blog topics/template, team-building Pinterest projects, electronic ads, premium giveaway items, end-of-year celebration pack.
Applause Cards
Developed, designed and coordinated production of these branded Applause Cards sets; 96 cards featuring positive accolades that acknowledge students for good deeds and challenge them to make the school a better place.
Cause Cards
Developed, designed and coordinated production of these branded Cause Card sets; 36 cards featuring acts of kindness for both individuals (front) and/or a school group (back) to participate in. NOTE: Group project 35 inspired North Iredell High School's yearbook staff to reallocate their yearbook signing party funds to fulfill a local student, who was a cancer patient, with their Make-a-Wish dream to attend a Manchester United soccer game.